Chris Woodall, Product Designer

About

Designing for people doing hard things

I'm a Product Designer with 7+ years of experience designing complex enterprise experiences, primarily financial services and internal tools used by service agents in regulated environments.

My path here wasn't typical. I served eight years in the U.S. Air Force as an aircraft hydraulic systems craftsman, ran a restaurant as a general manager, then worked as a call center agent at USAA and Discover. That last job is why I design the way I do: I've been the person searching for an answer while a customer waits.

I specialize in making dense, rule-heavy workflows feel simple for people doing complex work under pressure, and I build working prototypes with AI tools like Claude Code to test ideas in real flows.

Currently at Capital One in Phoenix, AZ. Formerly Discover Financial Services, acquired by Capital One in 2025.

Core Skills

  • UX Research & User Testing
  • Wireframing & Prototyping
  • Visual & Interaction Design
  • Information Architecture
  • Enterprise & Internal Tool Design
  • Cross-functional Collaboration

Tools

  • Figma & FigJam
  • Framer & Webflow
  • HTML / CSS
  • Claude Code, ChatGPT & Gemini
  • Lucidchart
  • Adobe Creative Cloud

Education

  • BAS, Web & Internet Development, Arizona State University, 2019
  • AAS, Web & Graphic Design, Estrella Mountain Community College
  • CCL, Web & Graphic Design, Estrella Mountain Community College

Let's talk.
Let's build.